About Canoan Strategy
Canoan Strategy was founded in 2018 as an advisory and consultancy to small and mid-size businesses in a variety of industries. Over the years, the company evolved to focus on creative and tech firms that create bespoke solutions for their clients.
After many years of being in the industry, we saw consistent business challenges across many companies - namely consistent business growth, team/people training and coaching, and succession planning.
We’re a husband-wife team with a combined 40 years of professional experience.
And where in the world did we get our name and what does it mean? It’s a mashup of our three kids’ names, CAden, NOah, and ANdrew. Family is the most important thing to us. We believe in creating a good living for us, our clients, and our families.
JOSH RIESSEN
Josh has spent his entire career building and executing growth strategies, not only for his own companies, but also for a wide range of clients in numerous industries. Clients have ranged from global heavy equipment manufacturers and tech companies to local and regional B2B and B2C brands. His work has resulted in millions of dollars of new revenue.
He developed the Organic Growth On Fire program over nearly 20 years of client-facing roles and successfully expanding client relationships within just a few months of taking over responsibility. His tried and true approach is simple and focused on creating value for both agencies/consultancies and their clients.
Josh works with his clients to make client growth and expansion feel natural and not “salesy.”
KATHLEEN RIESSEN, CEPA
Kathleen effortlessly combines creativity with business savvy. She started her career as a CPA and public auditor for KPMG, but after two years, transitioned to account management in a mid-size agency.
After two more years, she bootstrapped a marketing consulting business and grew it into a multi-million dollar firm.
She led the consulting business for 10 years before selling it to her business partner. Since then, she’s served as an advisor and executive coach. Most recently, she helped retiring owners of a creative tech company sell their business. And even during the sale process, grew revenue by over $1 million and increased the profit margin from 12% to 40% in just 12 months.
Kathleen is a Certified Exit Planning Advisor through the Exit Planning Institute.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!